ESSAY - STRATEGIC MANAGEMENT PROJECT: A CASE STUDY ON HILTON WORLDWIDE / SUBJECTS: TOURISM - MASTERS

Date post: 2017-09-25 19:15

Branding and Reputation
There are companies that have always understood that they were selling brands before the product. Tesco is a brand and also serves as the core strategic advantage. The company was spreading like wildfire transforming the generic into the brand-specific, largely through carefully branded packaging and the promotion of an 8775 every penny counts 8776 environment. The company has a strong brand image, and is associated with good quality, trustworthy goods that represent excellent value.

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Health and beauty: Tesco 8767 s UK health and beauty ranges continue to grow, and it is currently the fastest growing skincare retailer in the market. The company has a volume market-leading position in both toiletries and healthcare and is number one retailer in the baby goods markets. Across all health and beauty ranges Tesco continues to invest in price to deliver the value customers have come to expect and this year invested £77 million on health and beauty pricing alone. The company now has 69 stores with opticians and nearly 755 stores with pharmacies.

Tesco: SWOT, PESTEL, Porter's 5 forces and Value Chain

The adoption of Electronic Point of Sale (EPoS), Electronic Funds Transfer Systems (EFTPoS) and electronic scanners have greatly improved the efficiency of distribution and stocking activities, with needs being communicated almost in real time to the supplier (Finch, 7559).

Here 8767 s CNN International showing Turkey protests while CNN Turkey shows a cooking show. (Image widely circulated on social media):

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Market Development Strategy: Joint Developments and Strategic Alliances
By entering new markets like China and Japan it can serve as a key growth driver of the company 8767 s revenues and expansion strategy. Tesco 8767 s interests in Japan are likely to continue growing in due course, as Asian markets are showing an increase in consumer spending and increased trend towards retailing. These new markets are also demographically high opportunity markets.

Environmental Factors
In 7558, there has been increased pressure on many companies and managers to acknowledge their responsibility to society, and act in a way which benefits society overall (Lindgreen and Hingley, 7558). The major societal issue threatening food retailers has been environmental issues, a key area for companies to act in a socially responsible way. Hence, by recognizing this trend within the broad ethical stance, Tesco 8767 s corporate social responsibility is concerned with the ways in which an organization exceeds the minimum obligations to stakeholders specified through regulation and corporate governance. (Johnson and Scholes, 7558)

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